Enterprise URWIBUTSO welcomes the Gender Equality Seal Certification Programme

Enterprise URWIBUTSO, a renowned company in agro-processing industry in Rwanda, yesterday joined the Gender Equality Seal Certification programme which aims to institutionalize gender equality and accountability in the private sector.

While introducing the programme to the Entreprise, the Chief Gender Monitor, Rose Rwabuhihi said that Rwandans made three choices including being accountable. “We therefore work with partners and stakeholders to ensure that the gender equality principle is respected in all sectors including the private sector” the Chief Gender Monitor added.

As per its objectives, the Gender Equality Certification Programme supports private sector companies to establish gender equality and accountability systems in the workplace through eliminating gender pay gaps, promoting women’s role in decision making and enhancing work life balance.

The programme also supports private sector companies to enhance women’s and men’s access to non-traditional jobs, fight sexual harassment in the workplace, and promote the use of inclusive and non-sexist communication.

According to researches, respecting gender equality in the private sector attracts good talents, increases staff ownership and promotes company good reputation; which lead to increased productivity and profitability.

“We highly welcome the Gender Equality Seal initiative since promoting gender equality and community wellbeing is on our heart” said Mr. Sina Gerard, owner of Entreprise Urwibutso.  “We already have different initiatives of promoting gender equality and empowering women both within the company and surrounding community, and this programme will obviously help our enterprise streamline its gender promotion initiatives, he added.   

Gender Equality Seal was introduced in 2017 and is implemented by Gender Monitoring Office and the Private Sector Federation in partnership with the United Nations Development Programme (UNDP) and UN Women. So far, 21 private companies and 5 public institutions are on board and have been supported to institutionalize gender equality in their procedures, processes, and operations.